The Opportunity
Colombia has been experiencing over the last decades an ever-increasing digital transformation, with more people obtaining internet access, thus providing companies and individuals access to corporate and government services and international markets. As well as becoming a key tool for education and business growth and development. Nevertheless, the digital transformation has also become a source of inequality that exacerbates differences between high and low skilled individuals, large and small firms, and rural and urban areas.
This Base of the Pyramid (BoP) population is a collective with the capacity to generate economic dynamics and assume a role as customers and consumers able to acquire goods and services that fulfill their needs. Nevertheless, this population has historically lacked access to technology and connectivity, especially in rural and rural scattered populations. The absence of technification is a significant obstacle for development and contributes to creating poverty traps and perpetuates inequality. Therefore, designing and deploying technology for the BoP is a major opportunity given that:
Despite this potential and the recent advances, Colombia has still a long way to go in terms of technology access and connectivity:
The Challenge
To provide sustainable and inclusive access to technology, technological solutions, and connectivity to an underserved population with low incomes. The access should be provided with an approach based on sustainability, trying to generate market dynamics that ensure long-term access to these products and services instead of being dependent on aid and subsidies. The major challenges for this population in terms of technology access are:
Expected development outcome
Reducing technology and connectivity access gaps in terms of income, rurality, and gender.
Enabling Factors
We believe that in Colombia, there is the right environment to scale technology investments:
Obstacles to Scale
What is Amplo Doing
Programs targeted towards increasing the quality and reach of skill building programs that create opportunities for women and underprivileged youth.
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Organizations that operate, coordinate and promote world-class nature-based experiences in destinations that protect the environment while supporting local communities.
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Companies that sustainably use biological resources and embrace eco-efficient methods in the production of goods and services.
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Digital solutions, characterized by the ability to scale and reach thousands of beneficiaries, creating new opportunities and improving the quality of life in isolated communities.
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Projects that enhance the agricultural productivity and product quality of inclusive value chains while improving land-use and resource conservation.
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Business Models that harness new technologies and mobile penetration that are helping to bring financial services to unbanked communities.
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Programs targeted towards increasing the quality and reach of skill building programs that create opportunities for women and underprivileged youth.
Read more
Organizations that operate, coordinate and promote world-class nature-based experiences in destinations that protect the environment while supporting local communities.
Read more
Companies that sustainably use biological resources and embrace eco-efficient methods in the production of goods and services.
Read more
Digital solutions, characterized by the ability to scale and reach thousands of beneficiaries, creating new opportunities and improving the quality of life in isolated communities.
Read more
Projects that enhance the agricultural productivity and product quality of inclusive value chains while improving land-use and resource conservation.
Read more
Business Models that harness new technologies and mobile penetration that are helping to bring financial services to unbanked communities.
Read more
We work hand-in-hand with our clients to develop and IMPLEMENT solutions that create inclusive and sustainable solutions for complex social and environmental challenges