The Opportunity
Despite Colombia’s potential to become a dairy product lead producer, cattle raising faces different obstacles that have led the market to depend on imports. For example, the competitiveness of the dairy industry in Colombia lags behind that of countries1:
All of this creates a heavy cost structure that prevents competitiveness from increasing, as producers bear most of the costs. Furthermore, this activity is the primary source of GHG emissions (47.5% of Colombian 2019 emissions) and deforestation in the country (65,000 Ha due to cattle raising)2.
As consumers are demanding organic and sustainably sourced products (81% of consumers are willing to pay more for sustainable products), these problems have created an opportunity for alternative companies that offer plant-based milk and organic products to displace traditional dairy3: While plant-based milk had 1% of the dairy market in 2009, by 2018, they enjoyed a total market share of 17%.
About the project
Founded in 1958, Alquería was born with one purpose: to bring nutrition through a glass of milk to all Colombian households. Their portfolio offers milk, dairy foods, yogurt, creams and spreads and vegetable drinks. Alquería has an operational presence in 8 departments, but its sale occurs throughout the country (COP 1 billion sales in 2019).
Alquería launched its Planeta Larga Vida strategy in 2018, seeking to produce 100% of sustainably sourced dairy products under a positive net emissions four-pillar strategy:
Among its initiatives of sustainable livestock, Alquería is developing Vaca Madrina , a project that aims to scale a productive reconversion model, to increase the competitiveness of tropical milk cattle raisers in Cesar, Colombia, a department with multiple environmental and social challenges. In Cesar4:
Vaca Madrina is divided into three phases, currently being in the scaling phase:
Besides Alquería, who will purchase 100% of the production, Vaca Madrina has very strong partners that will contribute to take the project to successful completion: &Green, CO2 Cero, FAO, Fondo Acción, IDH and Partnerships for Forests (P4F).
How we helped
Alquería wanted to have exponential growth of its pilot to reach 600 producers. With AMPLO’s help, it structured an ambitious plan to scale the project and expand it, with the following objectives:
AMPLO is supporting Alquería in fundraising +USD 14 million in grants and flexible credits to implement its second phase and participating in the Project Management Office (PMO) to monitor that the project achieves the desired financial and impact goals.
Expected results
By 2023, Vaca Madrina will:
We work hand-in-hand with our clients to develop and IMPLEMENT solutions that create inclusive and sustainable solutions for complex social and environmental challenges